Tel: 1(408) 834 4931

BRANE business principles

The objective of BRANE is to help you improve your website with the goal of attracting more relevant visitors and provide an effective online marketing and/or sales channel for visitors finding your site

Improving search engines’ understanding of what your business and website is about (more on this)

Understanding of and focusing on your potential buyers or otherwise interested visitors, hence relevant visitors (more on this)

Finding websites of related businesses, business partners and directories and obtaining support for your site and activities from such partners
(more on this)

Improving the clarity and structure of your website as to better serve visitors on your site (more on this)

In addition:
Write relevant and constructive content for your website that truly helps the objective of your website (more on this)

Programming solutions for complicated websites or web-related software, incl. e-commerce applications (more on this)

The BRANE definition of what characterizes an optimized website:

Offers clearly structured and relevant information on a specific service, product or event

Obtains relevant non-paid positions in the major search engines for a large variety of relevant keywords/keyword phrases prefferably requested by potentially relevant visitors

Is easy to understand by both visitors and search engines (robots /spiders)

We commit ourselves to providing our clients with ethical and constructive website optimization, based on long term effectiveness and free from all sorts of manipulating triques, misleading effects and deflective practices.

We find it necessary to commit a special section on our website on SEO business ethics. Many of our customers are not or not yet aware of the SEO ethical discussion and the numerous frauduleus SEO practises offered on the web that unfortunately spam the SEO industry. We hope that by the information provided, you will gain a better understanding of constructive versus misleading practices which help you to better understand what SEO is and should be as well as BRANE’s business principles.

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Search Engines’ Understanding of your Website

Improving search engines’ understanding of what your business and website is about

Search engines are algorithm-controlled software programs and although some frustrated webmasters might think differently, they do not present results based on emotional preferences or random order!

Instead, they judge website pages (URLs) on the presence and quality of a large number of information parameters which are used to determine if such a website page is relevant for a seach query and in case yes, how relevant it is for this search query.

In order to obtain high rankings, search engines need to understand what your website and each of the pages within are about. Engines have a hard time understanding often-used webdesign tools like pictures, flash applications and frames. Abundant use of such applications and tools might result in that you might have a beautiful and attractive site, though, it will be left unnoticed by search engines!

As part of the website optimizalisation process, BRANE will go thoroughly through your website and change codes and design structures used in order to assure that the information you want to present is clear to and understood by the search engines. While keeping the outside look-and-feel – the emotional part - intact, our restructuring work will substantially improve the understanding and evaluation of your site by search engines.

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Focus on Relevant Visitors

Understanding of and focusing on your potential buyers or otherwise interested visitors, hence relevant visitors

Apart from the - increasing group - of website owners that focus foremost on gaining revenues on clicks made on their websites (using for instance AdSense and Overture services), higher visitors statistics are only interesting if these visitors are also interested in the services, products or information you have to offer.

Search Engine Optimization can help you finetune your public, hence increasing the number of visitors to your site that are actually looking for what you offer. This involves performing a market scan on obtaining the most relevant keyword phrases that are popular among your target visitors up to which entry level (page) in your site would most satisfy a specific visitors’ search quest.

Providing SEO-services without keeping an ungoing focus on trying to reach the attention of those visitors that are potentially interested for your website’s objectives is a waste of precious time and money. As such, the “relevant visitor” aspect is a key theme in every optimization job we do at BRANE. After all, a boom in visitors should also result in a boom in your sales, don’t you think?

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Link Building; obtaining websites that link to you to

Finding websites of related businesses, business partners and directories and obtaining support for your site and activities from such partners

Link Building refers to creating backlinks to your website from other (referral) sites. Basically, it means that your site is mentioned or promoted on another website by a hyperlink that leads visitors directly to your site.

Link Building serves two purposes; a powerfull exposure/marketing tool that can substantially expand your visitor-reach and a key factor for climbing the search-engine rankings. As such, Link Builing requires a great deal of attention when optimizing a website.

To set up an effective Link Building campaign for your website, many factors should be taken into account. Things like the type and importance of referral sites that link to you, the way backlinks are implemented and the speed of increase of backlinks are of great importance for the effects the backlinks will gain for your website.

BRANE’s dedicated link building team has build up vast experience in obtaining and constructing referral links from a wide variety of websites to our clients. In addition, BRANE has set up a unique system of contractual partnerships with a variety of (non-directory) websites that will benefit your website’s online exposure and backlink build-up.

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Website Accessibility; improving the clarity and structure of your website

Improving the clarity and structure of your website as to better serve visitors on your site

This part of the optimization service relates to Internet Marketing principles to improve your website performance and less to the Search Engine optimization part. An optimized site will gain more visitors and those visitors will most likely access your website on different pages (entry levels).

But how to make sure your visitors understand and are satisfied with what they see upon entering your site?

How can you keep visitors on your site?

And how can you convince them to convert from a passive visitor (surfing around) to an active customer (buying, absorbing information, arouse curiosity, making a decision)?

Being aware of online customer behaviourals and motivational triggers to turn your visitors into buyers, whether it is a product, a service or information, will enable you to turn potentials into achievements. In the SEO-world we use the term conversion-rate to indicate to what degree a website is able to convert visitors (entries) into customers (outputs).

Based on our experiences, field tests and in-depth knowledge on Internet Marketing principles, BRANE will not only make sure that more relevant visitors will find your website; we will assist you in increasing your website’s conversion rates as well.

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I want to:

To receive a proposal for optimizing my site.
Send doubts and suggestions.
To receive a free keyword search to know the potential size of my online market.